Current:Home > FinanceOlympic Games use this Taylor Swift 'Reputation' song in prime-time ad -Elevate Profit Vision
Olympic Games use this Taylor Swift 'Reputation' song in prime-time ad
View
Date:2025-04-11 14:15:50
It's not "Reputation (Taylor's Version)," but Taylor Swift is allowing the Olympics to use a song from her sixth album in an Olympic ad teasing Saturday's prime-time show.
In the trailer, Swift riffs "let the games begin" between athlete sound bites. Super Swifties will recognize the version is from her Eras Tour movie available on Disney+. At the end of the 2-minute clip, gymnast Simone Biles says, "Are you guys ready for it?" and laughs.
Taylor Nation, Swift's in-house marketing and public relations team, posted a 2-minute promo showing sound bites from Olympians and a caption that reads, "You should see the things they’re doing in Paris. Tune into @nbc and @peacock at 8/7c to hear …Ready For It? - Live From Taylor Swift | The Eras Tour on Primetime. #WeAreReadyForIt."
Swift is not at the 2024 Olympic Games in Paris. She is 530 miles east in Munich, Germany, performing two sold-out concerts.
'Reputation (Taylor's Version)' is coming
Swifties have been anticipating Swift's sixth album, longing onto livestreams and wishing the singer would make an announcement at one of her Eras Tour stops like she did with her albums "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)." She teased the album in her Time person of the year interview telling fans the punk-rock era of snakes and newsprint would include "fire" additional songs.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Only parts of one song from the rerecord have been heard. In August last year, a snippet of "Look What You Made Me Do (Taylor's Version)" played in a trailer for Amazon Prime Video's show "Wilderness."
The Eras Tour star has two rerecords left to release: "Reputation (Taylor's Version)" and "Taylor Swift (Taylor's Version)." No word on when either will be available.
Swift's first Olympic song: 'Change'
A decade and a half ago, Team USA athletes and NBC hand-selected "Change," a "Fearless" track, to be included in highlight reels and commercials. Swift recorded a second version of her music video for the 2008 Summer Games. Red, white and blue lights glowed behind the teen starlet while different Olympic events and athletes were projected onto her guitar amps and walls.
The inspirational track came out during the Summer Games, months before the original "Fearless" album was released on Nov. 11, 2008. Debuting at No. 10 on Billboard's U.S. chart, the single became Swift's first song to break the Top 10.
A month after her second album hit store shelves, Swift told entertainment website The Boot: "I wrote the song 'Change' as an underdog story. It's kind of crazy to think that the Olympics chose this as one of the songs to play during the Olympic Games. That blew my mind because what I actually wrote this song about was being on a small record label. When you're at a record label that had 12 employees, you have to work harder to get on major tours."
Don't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Taylor Swift reporter Bryan West on Instagram, TikTok and X as @BryanWestTV.
veryGood! (1)
Related
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Human remains and car found in creek linked to 1982 cold case, North Carolina police say
- 'Young Sheldon' Season 7: Premiere date, time, where to watch and stream new episodes
- 'National treasure': FBI searching for stolen 200-year old George Washington painting
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Medical marijuana again makes its way to the South Carolina House
- Abortion pills that patients got via telehealth and the mail are safe, study finds
- Cyberattacks on hospitals are likely to increase, putting lives at risk, experts warn
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Paramount Global lays off hundreds in latest round of media job cuts: Reports
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- 1 dead, 5 injured after vehicle crashes into medical center in Austin, Texas
- Red flags, missed clues: How accused US diplomat-turned-Cuban spy avoided scrutiny for decades
- Army dietitian from Illinois dies in Kuwait following incident not related to combat, military says
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Allow Kate Hudson to Remind You That She Made a Cameo in Home Alone 2
- Move over, Mediterranean diet. The Atlantic diet is here. Foods, health benefits, explained
- NYC trial scrutinizing lavish NRA spending under Wayne LaPierre nears a close
Recommendation
South Korean president's party divided over defiant martial law speech
As the Number of American Farms and Farmers Declines, Agriculture Secretary Urges Climate Action to Reverse the Trend
Notre Dame football announces Shamrock Series return to Yankee Stadium for 2024 vs. Army
The Daily Money: Expect a smaller Social Security bump in 2025
Bodycam footage shows high
Rachel Dolezal fired from Arizona teaching job due to OnlyFans account
Why Travis Kelce Is Spending Valentine’s Day Without Taylor Swift at Chiefs Super Bowl Parade
Ben Affleck inspired J.Lo’s first album in a decade. She’s using it to poke fun at her romantic past