Current:Home > MarketsFear of God Athletics reveals first foray into college basketball with Indiana and Miami -Elevate Profit Vision
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
View
Date:2025-04-13 00:52:49
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (2893)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- He lost $340,000 to a crypto scam. Such cases are on the rise
- Inside Clean Energy: Solid-State Batteries for EVs Make a Leap Toward Mass Production
- Here's How Margot Robbie Really Achieves Her Barbie Blonde Hair
- Trump invites nearly all federal workers to quit now, get paid through September
- Inside Clean Energy: E-bike Sales and Sharing are Booming. But Can They Help Take Cars off the Road?
- A New Project in Rural Oregon Is Letting Farmers Test Drive Electric Tractors in the Name of Science
- Logan Paul and Nina Agdal Are Engaged: Inside Their Road to Romance
- South Korean president's party divided over defiant martial law speech
- TikTokers Pierre Boo and Nicky Champa Break Up After 11 Months of Marriage
Ranking
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- Chad Michael Murray's Wife Sarah Roemer Is Pregnant With Baby No. 3
- Two free divers found dead in Hawaii on Oahu's North Shore
- Reddit CEO Steve Huffman: 'It's time we grow up and behave like an adult company'
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Community and Climate Risk in a New England Village
- Pressing Safety Concerns, Opponents of the Mountain Valley Pipeline Gear Up for the Next Round of Battle
- Geraldo Rivera, Fox and Me
Recommendation
Meet first time Grammy nominee Charley Crockett
Shell plans to increase fossil fuel production despite its net-zero pledge
A University of Maryland Center Just Gave Most State Agencies Ds and Fs on an Environmental Justice ‘Scorecard’
Why building public transit in the US costs so much
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
Wayfair’s 60% Off Back-to-School Sale: Best Deals on College Living Essentials from Bedding to Storage
States Have Proposals, But No Consensus, On Curbing Water Shortages In Colorado River Basin
Geraldo Rivera, Fox and Me