Current:Home > ContactChainkeen Exchange-Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Elevate Profit Vision
Chainkeen Exchange-Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
Rekubit Exchange View
Date:2025-04-07 10:36:00
The Chainkeen Exchangephrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (6)
Related
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- US judge to hear legal battle over Nevada mustang roundup where 31 wild horses have died
- Mattel announces limited-edition 'Weird Barbie' doll, other products inspired by movie
- More than 40,000 Americans are genetically related to 27 enslaved people excavated from Maryland
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- July was the globe's hottest month on record, and the 11th warmest July on record in US
- Warlocks motorcycle club member convicted in death of associate whose body was left in crypt
- High ocean temperatures are harming the Florida coral reef. Rescue crews are racing to help
- Average rate on 30
- Shakespeare and penguin book get caught in Florida's 'Don't Say Gay' laws
Ranking
- This was the average Social Security benefit in 2004, and here's what it is now
- How pop culture framed the crack epidemic
- The UN announces that a deal has been reached with Syria to reopen border crossing from Turkey
- 10 streaming movies that will keep your kids entertained during the August doldrums
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- 'Passages' captures intimacy up-close — and the result is messy and mesmerizing
- Federal report sheds new light on Alaska helicopter crash that killed 3 scientists, pilot
- Leighton Meester Shares Her and Adam Brody's Super Sweet Dinnertime Ritual
Recommendation
Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
Wild mushrooms suspected of killing 3 who ate a family lunch together in Australia
Hard-partying Puerto Rico capital faces new code that will limit alcohol sales
The UN announces that a deal has been reached with Syria to reopen border crossing from Turkey
Military service academies see drop in reported sexual assaults after alarming surge
Tory Lanez sentenced to 10 years for shooting Megan Thee Stallion in the feet in 2020
3-month-old baby dies after being left in hot car outside Houston medical center
Video shows bull escape rodeo, charge into parking lot as workers scramble to corral it