Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Elevate Profit Vision
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-14 15:23:03
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (884)
Related
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- US to hand over pest inspections of Mexican avocados to Mexico and California growers aren’t happy
- Opinion: Tyreek Hill is an imperfect vessel who is perfect for this moment
- Aaron Taylor-Johnson Bares His Abs in Romantic Pic With Wife Sam Taylor-Johnson
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- T.I. and Tameka Tiny Harris Win $71 Million in Lawsuit Against Toy Company
- A bitter fight between two tribes over sacred land where one built a casino
- Dolly Parton Has the Best Reaction After Learning She and Goddaughter Miley Cyrus Are Actually Related
- Small twin
- JoJo Siwa's glittery jockstrap and chest plate outfit prompts mixed reactions
Ranking
- Don't let hackers fool you with a 'scam
- The Best Birthday Gifts for Libras
- Survivors of sex abuse at Illinois juvenile detention facilities hope for justice
- Boeing’s ability to end a costly strike and extra FAA scrutiny looks uncertain
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- NYC schools boss to step down later this year after federal agents seized his devices
- California governor signs bills to bolster gun control
- Netflix's 'Mr. McMahon': What to know and how to watch series about Vince McMahon
Recommendation
Questlove charts 50 years of SNL musical hits (and misses)
GHCOIN TRADING CENTER: A Leader in Digital Asset Innovation
Video game actors’ union calls for strike against ‘League of Legends’
Travis Barker Reacts to Leaked Photo of His and Kourtney Kardashian's Baby Rocky
Woman dies after Singapore family of 3 gets into accident in Taiwan
The Ultimatum's Madlyn Ballatori & Colby Kissinger Expecting Baby No. 3
As an era ends, the city that was home to the Oakland A’s comes to grips with their departure
Home address of Detroit Lions head coach posted online following team’s playoff loss