Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Elevate Profit Vision
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-16 02:47:29
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (148)
Related
- Don't let hackers fool you with a 'scam
- Dancer pushes through after major medical issue to get back on stage
- Former coal-fired power plant being razed to make way for offshore wind electricity connection
- Australian hydrogen company outlines US expansion in New Mexico, touts research
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- As rainforests worldwide disappear, burn and degrade, a summit to protect them opens in Brazzaville
- As prices soared and government assistance dwindled, more Americans went hungry in 2022
- A teacher was shot by her 6-year-old student. Is workers’ compensation enough?
- 2025 'Doomsday Clock': This is how close we are to self
- Singer Michael Bublé unveils new whiskey brand Fraser & Thompson
Ranking
- Former Syrian official arrested in California who oversaw prison charged with torture
- Mike Johnson is the new speaker of the House. Here's what happens next.
- Taliban free Afghan activist arrested 7 months ago after campaigning for girls’ education
- Majority of Americans feel behind on saving for emergencies, new survey reveals
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Maine shooting suspect was 'behaving erratically' during summer: Defense official
- Kate Middleton's Brother James Middleton Welcomes First Baby With Wife Alizee Thevenet
- Many chocolate products contain worrying levels of lead or other heavy metals, Consumer Reports says
Recommendation
Woman dies after Singapore family of 3 gets into accident in Taiwan
Florida orders state universities to disband pro-Palestinian student group, saying it backs Hamas
No, 1 pick Victor Wembanyama is set to debut with the San Antonio Spurs and the world is watching
Millie Bobby Brown Embraces Her Acne Breakouts With Makeup-Free Selfie
What do we know about the mysterious drones reported flying over New Jersey?
Swedish court acquits Russian-born businessman of spying for Moscow
India ‘exploring all legal options’ after Qatari court sentences 8 Indians to death for spying
Police say there’s an active shooter in Lewiston, Maine, and they are investigating multiple scenes